Top 5 property portals in France
Property portals, also know as real estate websites, are vital to market your properties.
Here are the most important French real estate websites:
- LeBonCoin (160 million overall – general classifieds – probably 50 million for real estate)
- SeLoger.com (14 million)
- Logic-Immo.com (10 million)
- Bienici.com (6 million)
- AVendreALouer (5.5 million)
- PAP.fr (5 million)
- Figaro Immo (previously Explorimmo, 3 million)
- MaisonsEtAppartements.fr (700K)
Other rankings exist, done by MeilleursReseaux.com, and by MediaMetrie. However both give the same conclusion in terms of leading property portals in France.
So these are the most consulted property websites in France. Notably, LeBonCoin bought AvendreALouer in 2017. The same year, SeLoger acquired Logic-Immo.com.
However if you are reading this article, it means you’re probably not a real estate agent from France. You may be an agent from another country trying to market your properties to French buyers.
Sell Spanish and Portuguese properties to French buyers
French buyers are very active in Spain and Portugal. Indeed France is the #1 or #2 nationality of foreign buyers in Spain and Portugal.
Therefore, if you want to market your properties from Spain to French buyers, what should you do?
- Do the Google searches that a potential French buyer could make
- Identify the property portals that capture 80% of the traffic
- Advertise your property for $50 per month (click here)
“Appartements à vendre en Espagne” will for example bring you to Google search results showing:
The profile of French buyers
During 2018, French buyers purchased 4,800 Spanish properties. This represented 7,4% of the 65,500 properties bought by foreign buyers in Spain.
French buyers paid on average €1,768 per square meter. The average mortgage was €174,356. Only a third of the French buyers (32.7%) bought properties larger than 100 square meters.
… and other French-speaking buyers
The Belgians represented the 4th most important nationality of foreign buyers in Spain with 6.3% of foreign purchases in Spain in 2018, with 4,100 transactions. One more nationality: the Moroccans. With 4,81% of total sales to foreigners, they represented 3145 purchases in 2018 in Spain. Two more nationalities counting many French-speaking buyers: the Algerians with 869 transactions (1,33% of 65,400) and the Swiss, with 627 transactions (0,96% of 65,400).
Cumulating the Belgians, the Moroccans, the Algerians and the Swiss, we get to 8741 transactions.
So, when you think about marketing your properties to French buyers, think about French-speaking buyers. Instead of addressing a market representing 4,800 transactions per year, you will be addressing a market representing 13,541 transactions per year.