Best Italian real estate websites
Whether you’re buying or selling Italian real estate, you need to use Italian’s real estate websites.
The leading property portals in Italy are:
- Immobiliare.it with 29 million visits per month
- Casa.it with 27 million visits per month
- Idealista.it with 22 million visits per month
However, if you want to get more Italian buyers via your own website, you should run Google Ads to get more enquiries from Italy. Click below to know more about this possibility.
How to sell properties to Italian buyers?
To market Italian properties to Italian buyers, you should advertise on the 3 websites mentioned above. However, if you want to sell real estate from abroad to Italian buyers, or if you want to sell Italian real estate to foreigners (French, Germans, British etc…) the approach is different. You must publish on property portals that rank best for international searches, for example properstar.it.
A battle of 3 players
Clearly, the battle for leadership in the online real estate sector is played between these three players: Immobiliare, Idealista, and Casa. Out of these players, Idealista is the only true European player as it’s also a leader in Spain (#1) , and Portugal (#2).
Casa.it lost the leadership in Italy despite being a clear #1 ten years ago. There is a great analysis explaining how Immobiliare.it took over Casa.it on OnlineMarketplaces. However, idealista took over casa.it in 2021 (read article on onlinemarketplaces), making of the duo casa.it & idealista.it a leader, if combined together.
Property for Sale in Italy
To find property for sale in Italy, browse the leading Italian real estate websites I mentioned before. To see how they look like, follow the links:
Hi Geoffroy, I am an American from PDX, OR. 30 years later in Johannesburg, principal commercial agency, with corporate bankground with Standard Bank – Asia. etc. finance. I am going to build a website to attract South African buyers to Italy. Any thoughts? Best, Sherry Seward