If you are the director of a real estate agency in Portugal, do you think that RightMove is the best website for British buyers? Do you think that ImmobilienScout is the best website for German buyers? Well, your assumption is only correct if you’re selling British properties to British buyers, or German properties to German buyers. However if you sell Portuguese properties, it isn’t the case unfortunately.
RightMove and ImmoScout24 : the best for UK and German real estate, not the best for Portuguese properties
Indeed, many real estate agencies spend €200 or €300 per month to advertise their properties on RightMove or ImmobilienScout24, and often get very few leads in exchange. Why don’t these websites generate more leads for Portuguese flats and houses? Aren’t they the best websites in these countries ?
If it is your case, if you spend hundreds of euros each month on property portals that barely generate a few leads each month, keep reading, we have a solution for you.
UK: Rightmove and Zoopla are the leading property portals in the UK : so if you sell British properties to British buyers, use them!
Portugal: however, Rightmove and Zoopla are not the leading portals for Portuguese properties. Some portals are better than them!
Best websites to sell Portuguese real estate to Foreign Buyers
Main languages
First, what languages matter the most? French, English, German, Swedish, Dutch. Why? Because the main foreign buyers in Portugal are the French, the British and the Germans, but also buyers from the United States, Scandinavia, Belgium, Switzerland, among others.
Obviously, the fear of missing out (FOMO) is here, and we all want to get a cut of this big market: 20% of all transactions, 5.6 billion euros per year. So, let’s see how you can get more foreign buyers, spending your budget in a more efficient way.
Methodology to find the best websites
To find the best websites for you, follow these 4 steps:
- Open an incognito window
- Activate a VPN, to locate yourself either in the country of the buyer (France, UK, Germany) or Portugal itself
- Do the search on Google in the proper language
- Refresh the search result page, to eliminate Google Ads (mention “Ad” on the left)
Sounds complicated ? Let’s see an example.
An example: finding best websites for English buyers in Cascais
As an example, let’s look for our best options to attract foreign buyers for real estate in Cascais. Which websites should we advertise our properties on? Using our methodology described above, we find that our top 3 choices should be Kyero, Green Acres, idealista.
Now, what about the French-speaking buyers, and the Germans? What about the Swedish? Which websites rank best for Lisbon, Porto, Faro, Albufeira, Tavira, Lagos, Madeira? Keep reading, we have a free gift for you.
Our gift to you: 100 hours of work for free!
We have decided to make our research public. This is a very nice gift indeed, because the research took us not less than 100 hours of work. Yes, it can be quite painful to open incognito windows, activate a VPN, do the search in the right language, refresh to eliminate Google Ads, and take a screenshot of the result page. Before we knew it, we had worked for 100 hours.
For free, we will send you a version containing results for English searches for all cities and regions that matter for foreign buyers in Portugal. Whatever city or region you need, we have it.
For French, German, Swedish, Dutch, Danish, Chinese we have also done the research and will share it with you for €99 per language. So let’s recap: €0 for English, and if you like it, you can get any other language for as little as €99. More efficient than getting one of your employees to spend 30 hours or more doing what we spent time doing already.
How to move forward from here?
- Contact us, to get the free copy of our research for English searches
- If you like it, then feel free to ask us for other languages
What’s the benefit for you?
Instead of wasting away €2,000 or €3,000 advertising your properties on ImmoScout24 or Rightmove, our research will help you make informed decisions, and therefore spend your money where it will bring the highest return on investment. That depends on your location, as well as the languages most important for you. If in the end Rightmove does look like a good option, then fine. But in many cases, you will find that there are much better options available, that might be cheaper, and will generate more enquiries for your real estate agents.
Note: our study will give you a better view on how useful or not useful the following websites might be for you:
- Kyero
- idealista
- ListGlobally
- Green Acres
- RightMove
- Properstar
- Zoopla
- Prime Location
- APlaceInTheSun
- Immowelt
- Immonet
- ImmobilienScout
- Mer et Demeures
- James Edition
- Arkadia
- huisenaanbod.nl
- Casa Sapo
- Imovirtual
- and many more…