Why are real estate agencies easy targets for cyber attacks? Because:
- 50% of real estate firms are not prepared to prevent an attack
- 33% have experienced at least one cyber attack in the past 24 months
What do real estate agencies risk, in case of a cyber attack?
Do you remember how GDPR implied many changes on how you were to approach the data you collect? A cyber attack is essentially someone attacking your system to steal all that precious data. Your clients’ passports, bank details, phone numbers, emails, everything you have is at risk.
In 2020, Marriott disclosed a security breach impacted data of more than 5.2 million hotel guests. What about your real estate company? Are you protected?
Cybersecurity breaches have many consequences. Businesses may lose customers and revenue. But also, companies can tarnish their reputation and brand, or face lawsuits and litigation. Would you like to read in the press that Century21, RE/MAX, Keller Williams, Coldwell Banker, BARNES International Realty, or any other prestigious real estate brand suffered a security breach that impacted the data of millions of its property owners or potential clients (buyers, renters)? Of course not. The damage done to the brand can be huge, resulting in lawsuits and litigation.
$3.86 million = the average cost of a data breach
IBM
What can you do to protect yourself against Cyber Attacks?
If you belong to the top management of a real estate agency, you can ensure and monitor the exposure of your company to cybersecurity threats. Typically, that means having a visual map, showing where the risks are, pointing out to your weak spots.
If that topic is something you’re willing to address responsibly, contact us using the “learn more” button below.
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