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Leading property portals in Belgium

Belgium is a European country of 11 million people, and an average wage over USD 54,000 per year (OECD). Whether you plan to buy real estate in Belgium or want to sell your home to Belgian buyers, you need to know who the top real estate websites are.

Belgium counts 2 main languages: French (40%), and Dutch (60%)

“Appartement à vendre” means “apartment for sale” in French. “Appartement te koop” is Dutch for “flat for sale”

Top Real Estate Websites in Belgium

  1. Immoweb.be with 8.50 million unique visitors
  2. Zimmo.be with 3.50 million visitors
  3. Immo.Vlan.be with 3 million visitors
  4. Logic-Immo.be with 1.30 million visitors
  5. Immoscoop.be with 750K visitors
  6. ImmoTransit.be with 360K visitors
  7. Realo.be with 340K visitors

However we should also add in this ranking the leading general classifieds 2ememain.be, with 12 million visitors. Real estate is one of its strongest verticals, although I could not find an exact figure which isolates their traffic for real estate alone.

How to publish properties on Belgian real estate websites?

Do you want to publish properties from Belgium, or properties from Spain, Portugal, or France? In both cases, just click the website’s name below to contact the right people there:

About Immoweb.be

Revenues, number of employees, shareholders

Founded in 1996, Immoweb.be is the undisputed leader in Belgium. It currently employs over 100 people. In 2012 Axel Springer acquired 80% of Immoweb for EUR 127.5 million.

The revenues of Immoweb in 2016 amounted to EUR 36.1 million, with an EBITDA at EUR 24.5 million.

After years of inactivity in terms of re-design or new functionalities, Immoweb will finally be redesigned in 2019 as announced in October 2018.

Immoweb plans to expand across the value chain in 2019

Apart from the redesign, Immoweb will launch several services including:

  • Insurance: rental insurance with Qover, a Belgian InsurTech (Insurance Technology company)
  • Creation of rental lease online
  • Electronic signature of real estate documents
  • Mortgages: this represents a strong way to grow the revenue streams and provide more value to consumers

About Immoscoop

“Immoscoop was founded in 2016 by a cooperative of 565 real estate agents. Agents who join the site agree to offer real estate services exclusively through its portal.” – AIMGroup

If you want more advanced insights or consulting, contact me.

Last update: November 2019