The British voted to leave the EU in a referendum in June 2016. Should Spanish real estate agencies still market their properties to UK buyers ? If yes, how ?
The British represent 15% of foreign buyers in Spain
In the last quarter of 2017 foreign buyers completed 15,266 purchases in Spain, the highest level in a Q4 scenario since the housing market in Spain last peaked in 2007.
In that period, 111,921 home sales were recorded. So foreign buyers represented 13.6% of all home sales in Spain. British buyers with 2,384 registered property purchases in the quarter came leaders, followed by the French with 1,242 and German buyers with 1,198.
Foreign buyers in Spain: where do they come from ?
International buyers in Spain is the perfect definition of a long-tail: “In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. ” (Wikipedia)
- United Kingdom = 15.6% of foreign buyers in Spain
- France = 8.1%
- Germany = 7.8%
- Belgium = 6.7%
- Italy = 5.2%
- China = 4.2% ; Russia = 2.9% Russians
- Other countries = 42.3%
This means that Switzerland, Norway, Ukraine, Poland, Bulgaria, United States, Canada, and pretty much all countries we don’t mention here actually constitute in Spain the largest group of foreign buyers. So here is the graph we should have in mind when it comes to foreign buyers in Spain:
How to market Spanish properties to British buyers?
The United Kingdom has two clear leaders when it comes to property portals:
- RightMove.co.uk
- Zoopla Property Group (Zoopla.co.uk and PrimeLocation)
Both have a strong overseas section, and many client agencies in Spain already.
Here is the easiest way to subscribe with them:
RightMove Overseas: contact Mr Mark Satchell at mark.satchell@rightmove.co.uk
Zoopla Property Group(Zoopla and PrimeLocation) contact Ms Ginny Garrick at ginny.garrick@zpg.co.uk
The average cost of a subscription on each portal, for a Spanish agency, is 200GBP to 300GBP per month.
To feed your properties to them, you can subscribe with ListGlobally which will export your properties automatically to RightMove or Zoopla every day for 29€ per month. This will avoid you the hassle of inserting your listings manually on those platforms.
Thanks for reading my latest article on foreign buyers in Spain. For more information about foreign buyers in Spain please consult https://foreignbuyerswatch.com/category/foreign-buyers-in-spain/. For more information about how to build a strong international marketing strategy for your agency or franchise network, simply email me at reiser@listglobally.com