About Swedish buyers
Swedish buyers are the 5th most active buyers in Spain, accounting for 5.80% of all foreign purchases. Similary, they are very important in Portugal, and in France, where Swedes represent 5% of all foreign buyers.
As a result, we can read articles such as “Scandinavians Flock to Spanish Real Estate“. That is why we must know how to properly market properties to Swedes.
Also, the leading Swedish real estate company (Fastighetsbyran) now operates 30 real estate agencies in Spain and Portugal, to help the Swedish purchase in the Iberian Peninsula. Still have a doubt about the importance of targeting Swedish people to sell your property?
Leading property portals in Sweden
To market properties to Swedish buyers, we must study Swedish real estate websites.
Hemnet.se and Blocket.se
Hemnet.se – #1 property portal in Sweden
Founded in 1998 as an initiative from the Swedish real estate broker associations, Hemnet.se is Sweden’s leading online marketplace for home buyers and sellers. With more than 2.5 million unique monthly visitors (source), Hemnet.se ranks among the top websites in the country, making it a key destination for real estate listings and transactions. On Hemnet.se you can also see a live traffic tool, which mentions 6 million visitors per month (source).
Hemnet.se is a pure player, a property portal. Its competitor Blocket.se is a general classifieds (jobs, cars, real estate), just like LeBonCoin.fr in France. LeBonCoin was actually a copycat of Blocket, created in 2008, and belongs to the same media group: Schibsted Media Group.
Blocket.se – #2 property portal in Sweden
Blocket.se is the number one website for online classified ads in Sweden as well as one of the country’s strongest brands. Estimated traffic: 24 million visitors per month, however this is not exclusively for real estate but for the whole Blocket. Its real estate section (Bostad) receives 600.000 visitors per month (see AIM Group article).
Other Swedish property portals
Some other actors exist, even though they don’t have the leadership of those two above, they can still generate enquiries from Swedish buyers for your agency: Bovision.se, BostadsPortal.se.
Alternatively, some Swedish real estate brands are to be considered, Indeed, some Swedish real estate brands have developed considerably their activities in Spain, Portugal or France, such as Fastighetsbyrån.
How to market your properties to Swedish buyers?
If you are a property owner
If you own a property in Sweden, Spain or Portugal, I recommend that you get in touch with Fastighetsbyran. It’s a leading real estate brand, with 270 offices and 1,600 employees. And it’s been operating in Spain and Portugal for years, with a clear competitive advantage when it comes to selling to Scandinavian buyers. Follow the link below:
If you are a real estate agent
All of the Swedish websites I mentioned have products dedicated to overseas agents. Reach out to me using this contact form to sell properties to Swedish buyers.
