Who are the top 5 property portals in the UK?
The United Kingdom has clear leaders when it comes to property portals, also called real estate websites. RightMove and Zoopla, but not only.
Ranking – top 5 property portals in the UK
According to Similarweb, the top five property portals in the UK are:
- RightMove.co.uk (100 million visits per month)
- Zoopla.co.uk (40 million visits per month) and PrimeLocation.com (10 million visits per month) – both belong to Zoopla Property Group
- OnTheMarket (22 million visits per month)
- TheHouseShop.com (500K visits per month)
- Home.co.uk (400K visits per month)
Indeed, these are the most consulted property websites in the UK. All main estate agents in the UK will advertise in these websites. RightMove and Zoopla are the two clear leaders.
However if you are reading this article, it means you’re probably not a real estate agent from the United Kingdom. You may be an estate agent from Portugal, Spain or France, trying to market your properties to British buyers.
How to market overseas properties to British buyers?
British buyers are very active in France, Spain and Portugal. Despite the Brexit, the United Kingdom is still the #1 or #2 nationality of foreign buyers in Spain, France, and Portugal.
Therefore, if you want to market your properties from Spain to British buyers, what should you do?
- Google searches a potential buyer would make
- Identify the property portals that capture 80% of the traffic
“Properties for sale in Barcelona” will for example make you meet with:
- RightMove Overseas
- Idealista.com
- Kyero.com
- Green-Acres.es (get your 20 first leads for free by clicking here)
- APlaceIntheSun
- Properstar
Real estate websites for Spanish, Portuguese, French properties
First, RightMove is the leading portal we spoke about before: leading portal in the UK, they have an Overseas section dedicated for properties outside the UK. After that, you could find Idealista.com who is a leading property portal in Spain (competing with Fotocasa.es for #1 position). Then, Kyero.com, Green Acres, but also Properstar, who are property portals focusing on the international buyers.
How much does it cost to advertise on RightMove, Idealista or Kyero?
Everything depends on your number of listings, but you can count on average 200€ to 300€ per month for 60 listings to publish your listings on Idealista, Kyero or RightMove. Consequently, it is more than recommendable to use an expert to help you define your digital marketing strategy. The benefit would be to:
- Chose the portals that are the best fit for your properties
- Chose the websites that provide you with the best Return On Investment (ROI)
- Compare the efficiency of these different leads generation channels
If you need help to define your digital marketing strategy, and chose the right portals to market your properties, feel free to reach out!
