Which are the top real estate websites in Australia?
Trying to find out what the biggest Australian real estate websites are? In this article I will give a ranking of the best property portals in Australia by number of visitors. Keep in mind that Australia is a country of 25 million inhabitants.
The leading property portals in Australia are:
- Realestate.com.au with 26 million visits per month
- Domain.com.au with 12 million visits per month
- Realestateview.com.au with 2.6 million visits per month
- OnTheHouse.com.au with 2 million visits per month
- AllHomes.com.au with 1.6 million visits per month
- Rent.com.au with 1.3 million visits per month
- Property.com.au with 800k visits per month
- Homes.com.au
So you can browse for properties in Sydney, Melbourne or across Australia on many websites.
How to sell a property to Australian buyers?
Do you have a property that you want to sell to Australian buyers? Then you should make sure to get your property listed on RealEstate.com.au and Domain.com.au as they capture 80% of the total traffic for real estate searches in Australia.
However, you will first get in touch with a real estate agent. Indeed, real estate agents will be able to tell you which websites work best in the area where your property is located. For example, RayWhite, LJHooker, Raine&Horne are among the leading real estate brands in Australia.
Don’t forget foreign buyers!
Also you shouldn’t forget about foreign buyers. “In 2016/2017, foreigners invested $30 billion into the country’s property market; in 2017/2018, just $13 billion – the lowest level in nearly a decade, according to FIRB.” – RealEstate.com.au
Despite this decrease, foreigners now own more than 400,000 homes in Australia, representing between 2.5 per cent and 4 per cent of Australia’s housing stock.
If you still had a doubt, consider than “foreign buyers accounted for 7-13 per cent of all Australian property transactions, with that proportion obviously much higher in certain locations popular with overseas investors and lower in other parts of the country” (ABC.net).
Bonus: Australia and its “Vendor Paid Advertising” model => see article