Leading property portals

How to market properties to buyers from Dubai ?

Leading property portals in Dubai

The leading property portals in Dubai are:

  1. PropertyFinder
  2. Dubizzle
  3. Bayut
  4. JustProperty

Out of these top real estate websites, not all are pure property portals. Indeed, Dubizzle is an online marketplace (real estate, auto, jobs, general classifieds), while PropertyFinder, Bayut and JustProperty are property portals (only real estate).

Which are the best real estate websites?

Comparing the traffic of the leading property portals in Dubai is not that easy. Indeed, Dubizzle is a general classifieds. According to Similarweb:

  1. Dubizzle 7 million visits per month
  2. Bayut 2.4 million
  3. PropertyFinder 2.1 million
  4. JustProperty 570K

However, Similarweb isn’t good enough. Indeed, Dubizzle is a general classifieds, meaning that real estate isn’t its only segment. Therefore, for a better analysis please read Joseba Umbelina’s article (click here). According to Joseba’s analysis, the ranking would be:

  1. PropertyFinder and Dubizzle ex-aequo
  2. Bayut
  3. JustProperty

Valuation of the leading property portals in Dubai

In January 2019, Dubizzle’s remaining 49% was fully acquired by Naspers, a South Africa-based investor through its subsidiary OLX Group. This effectively values Dubizzle at about $400 million.

PropertyFinder raised $120 million three months ago, at a valuation close to $500 million.

Bayut belongs to Emerging Markets Property Group (EMPG), a holding that owns Bayut.com. EMPG also owns Zameen.com in Pakistan (3+ million visits per month), and raised $50 million last year. This brings the total raised by EMPG to $110 million. However no valuation was given at this stage.

How to market properties to Dubai buyers?

If you wish to market Dubai properties to Dubai buyers, you can contact these real estate websites, aka property portals.

However, if you wish to market international properties to Dubai buyers, you’ll have to think of the languages they speak (English, Arabic). Indeed, none of these portals has an International Section that would allow you to simply publish on their Overseas section.