In the past three years, many property portals, and real estate agencies, have created area guides. What are they? What’s the benefit?
What is a neighborhood guide?
A suburb guide goes beyond real estate. Indeed the main objective is to allow the internet user to discover the neighborhood, before browsing for properties. So it does not speak about property prices, but about lifestyle, points of interests.
Usually, many pictures and videos are present in these neighborhood guides.
What does it look like?
PropertyFinder.ae has done a great job in the United Arab Emirates. Indeed, the leading real estate website has created awesome community guides. First, they’ve included videos. On these, someone who lives in the neighborhood acts as an influencer. It usually starts like this: “Follow me, I’m going to show you my amazing neighborhood”.
The idea is simple: get someone real to talk to you about the neighborhood. In some neighborhoods, this person is a single in its thirties, while for some other neighborhoods, it’s a mother with three children, who you can see walking to the park and to school.
As a result, for any prospective buyer, these area guides are super helpful to discover neighborhoods.
But they’re also made to be great for SEO.
Property portals create community guides
So who is creating area guides? Clearly, many real estate websites. Whenever a leading property portal creates guides, its competitors react by doing the same, showing that it creates a competitive advantage:
Naturally Airbnb and the tourism industry is a pioneer. Yet more and more real estate websites are creating guides too, finding that it’s great value for users as well as for their SEO.
Real estate agencies too!
But real estate agencies started many years ago to understand the potential for SEO. Indeed, as far as I can remember, Compass (United States) and BelleProperty (Australia) were among the first to launch suburb profiles:
Get started
We believe that creating neighborhood guides is a very clever move for real estate agencies. Indeed, not only is it great for SEO, but it’s also a great way to increase the time spent by users on your website.
Contact us, to work together on this project.